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Malaysians among the world’s greatest shopaholics
Kuala Lumpur: The
world’s biggest shopaholics are found in Asia, including Malaysia,
according to two international surveys on consumers’ attitudes towards
shopping.
In the surveys by ACNielsen which
covered 42 countries, seven of the top 10 nations that shop once a week
simply to amuse themselves hailed from Asia.
Consumers from Hong Kong,
Thailand, Singapore and Malaysia ranked among the highest in the world
for shopping twice a week for "entertainment".
Malaysians matched the global
average of 18 percent who considered shopping as therapeutic while 14
percent of Malaysians deemed shopping as a favourite thing to do.
The surveys found that in Asia,
Thailand (79 percent), Malaysia (78 percent) and the Philippines (75
percent) led the countries that deemed grocery shopping as a necessary
chore.
ACNielsen Malaysia’s managing director Steve Watt said shopping has become a national pastime in many Asian countries.
"It is so entrenched in
lifestyles in Thailand, Hong Kong, Singapore and Malaysia that
governments have wisely turned this national characteristic into a
major tourism attraction," he said in a statement here today.
Looking ahead, the new emerging
Asian tigers of India and Vietnam, with booming young adult populations
with unprecedented levels of disposable income, are set to become the
shopping meccas of tomorrow, Watt said.
"In these two countries, as well
as many more developed parts of Asia such as Hong Kong, Singapore,
Thailand and Malaysia, shopping malls are entertainment destinations
incoporationg cinemas, restaurants, food courts and additional sports
and entertainment facilities to suit all budgets," he said.
"There are shopping malls with modern facilities catering to all income levels and social groups of society," he added.
Watt said in congested Asian
cities where accommodation is cramped and people often live with
extended families, the shopping mall has become a home away from home.
"People go there to escape the
worries and stress of work and home life and meet their friends and
‘hang out’. The upside of this lifestyle for retailers is that, with
the money these consumers save on living at home, there’s simply more
to spend at the shopping mall," he said.
A third of Chinese consumers, one
fifth of Indians and one seventh of Malaysians considered clothes
shopping as their favourite thing to do, according to the surveys.
On the other hand, nine percent
of the Malaysian respondents said they disliked clothes shopping,
behind North America (14 percent), Australia (12 percent) and New
Zealand (11 percent) in the global rankings. - Bernama